Once we’ve set the behaviors involved in enhancing User InvolvementUser Involvement
Imagine purchasing a gym membership in order to lose weight or grow more muscular. Having a gym membership is not enough on its own! In order to successfully accomplish that goal, you would need to work out regularly on the right muscle groups. You might have a higher likelihood of success if you participate in exercise classes or hire a personal trainer. Your outcomes are shaped by your own behavior in the gym.
User involvement is defined by the set of user behaviors that lead to experienci... in motion, we create a virtuous cycle of involvement. User behavior turns into goal accomplishment. This reinforces the value of those user behaviors, so the user is more likely to use your product when they have a goal that the product can help them accomplish.
People internalize the value of the app more deeply over time, so Designing for user involvement has positive effects on adoption, retention, and viralityDesigning for user involvement has positive effects on adoption, retention, and virality
Adoption
The most successful app adoptions come from a project because that gives users the motivation to learn functionalities in the context of when they are useful and persist through failures. Adoption requires a baseline of user involvement in order to overcome inertia. Designing for user involvement allows you to Speak to the user with a shared vocabulary. People design their own experience in an app through their actions, so designing for User Involvement early on means that the user ....
