Intention-Behavior Gap

Goal Resonance

When an app is goal resonant, it takes the users actions (the inputs) and amplifies/transforms them into goal achievement (the outputs). Apps that are goal resonant enable the user to bridge the [[Intention-Behavior Gap]]. It is important to [[Speak to the user with a shared vocabulary]] so they ...

Intentionally design for failure states

A failure state is when users fail to reach their goal in some way. In goal striving, it is inevitable that the user will experience failure states, because a goal is by definition a discrepancy between your desired state of reality and your present state. If we didn't have failure states, the [[...

When is gamification appropriate?

[[Gamification is not one monolithic thing]], so asking when it is appropriate is like asking when design is appropriate. To me, it's really an exploration of the fact that [[Game designers and behavioral scientists are asking many of the same questions]]. It's about taking inspiration from game ...