Behavioral product strategist and gamification designer. If something seems incomplete, it probably is. These are ideas in motion, so I'm iterating on every page as I go.


Adoption requires a baseline of user involvement in order to overcome inertia

Products are fundamentally voluntary and your product takes effort to use. Speak to the user with a shared vocabulary so they are able to understand why you are worthwhile.

Remember, you’re competing against doing nothing and against pre-existing habits.

Designing for User Involvement is a reliable way to increase the likelihood of initial adoption. Satisfy the social contract between the user and the app. Design the user’s initial experience so the user makes that agreement with the product and so that both parties hold up their end of the bargain.