Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.


Adoption requires a baseline of user involvement in order to overcome inertia

Products are fundamentally voluntary and your product takes effort to use. Speak to the user with a shared vocabulary so they are able to understand why you are worthwhile.

Remember, you’re competing against doing nothing and against pre-existing habits. Pre-existing habits are overcome through deliberate behavior, positive motivation, and reduced switching costs.

Designing for User Involvement is a reliable way to increase the likelihood of initial adoption. Design the user’s initial experience to Satisfy the social contract between the user and the app and make its terms clear.