Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.

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Designing for user involvement creates a virtuous cycle of usage

Once we’ve set the behaviors involved in enhancing User Involvement in motion, we create a virtuous cycle of involvement. User behavior turns into goal accomplishment. This reinforces the value of those user behaviors, so the user is more likely to use your product when they have a goal that the product can help them accomplish.

People internalize the value of the app more deeply over time, so Designing for user involvement has positive effects on adoption, retention, and virality.