Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.


Game designers have been designing for digital behavior change for longer than just about anyone

Games have long recognized the truth that comes from The Kurt Lewin Equation:

  • The player is interacting with the in-game world in order to get what they want and further their goals.
  • Game thoughtfully designs rules and interactions to influence how you get what you want

As such, they The goal of game design is to influence user behavior to create an intended experience. People need to play games in certain ways to make the game fun for themselves, so games are designed for behavior change.

Out of necessity, Game designers and behavioral scientists are asking many of the same questions.