Behavioral product strategist and gamification designer. If something seems incomplete, it probably is. These are ideas in motion, so I'm iterating on every page as I go.


Intention-Behavior Gap

definition: The intention-behavior gap describes the discrepancy between what a person intends to do and what they actually do.

Sheeran, Paschal & Webb, Thomas. (2016). The Intention–Behavior Gap. Social and Personality Psychology Compass. 10. 503-518. 10.1111/spc3.12265.