Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.


Intention-Behavior Gap

definition: The intention-behavior gap describes the discrepancy between what a person intends to do and what they actually do.

Sheeran, Paschal & Webb, Thomas. (2016). The Intention–Behavior Gap. Social and Personality Psychology Compass. 10. 503-518. 10.1111/spc3.12265.