Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.



Adam Taylor

Cofounder and CEO of Fabriq

"These days, it's all too easy to think you’re implementing effective behavioral design principles after reading a few articles, or a one-off conversation with someone who’s “done it before”, but Rob provides the kind of expertise that product design teams are unlikely to possess in-house, even if they are well schooled in UI/UX/CX. Rob’s contribution to our “goal & reward” system redesign was not only a crucial correction to our process and the direction we took the work, but it was an educational opportunity for our team(s) that gave us additional lenses through which to view our work that will pay dividends down the line.”

Oliver Sauter

Cofounder and CEO of Worldbrain's Memex

"So far I've worked with Rob on design challenges for multi-user collaborative curation and annotation for Memex. His passion for knowledge management systems and understanding of the tools on the market made his input extremely valuable. In just a few sessions we managed to refine my raw ideas and find smart solutions to tricky and daunting UX problems. 10/10 would work with him again in the future. "

Spencer Greenberg

Founder of Spark Wave

Mathematician, Behavioral Scientist, Entrepreneur

"Rob has remarkable creativity, and an impressive fluency with applying behavior science principles in a practical way to our products. He has demonstrated his ability to solve tricky user behavior challenges time and again.”

Lyudmil Angelov

Cofounder and CTO of GuidedTrack

"Rob’s work on our user onboarding flow has been crucial to ensure users are successful with our product. In user interviews, he has a knack for finding moments when the user is experiencing something interesting and getting them to talk about it. More often than not, this leads to valuable insights and opportunities for substantial quality improvement."

Eddie Liu

Founder of UpLift

"Rob has brought a valuable behavioral science perspective to our company. He dives deep into the issues at hand and  has been crucial in helping us change user behavior in a logical and effective manner."

Patrick Olsen

Optimization consultant specializing in strategic optimization, driving teams to increase conversions and hands on CRO

"Rob is an amazing behavioral scientist. He simply saw things about our product that we didn't. His communication skills were excellent, and you could truly feel his passion for delivering the best results possible. No doubt I will hire Rob again for future projects. I give him my highest recommendations."