Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.


About Me

I'm flexible with the ways that I tend to work with clients, though there are a few patterns that my engagements tend to follow.

We always start with exploration

This helps us understand the ways we can work together long term. This often comes in the form of a behavioral audit or a workshop.

In the behavioral audit, I'll analyze your product and talk with you and members of your team about business and user objectives to gain an impression of your product. After a few weeks, you will receive a report of how your product is currently influencing user behavior and directions to explore for a more goal-driven Behavioral Product Strategy.

In a workshop, my goal is to orient you and your team around the right questions to begin developing a behavioral product strategy. One example of this is a workshop where we Use a badging system as a method of actionable user research. Soon afterwards, you'll receive a summary of what I believe the main takeaways should be.

The next engagement is based on what we uncover in exploration

From the first engagement, it tends to be clear what our next steps will be.

The most flexible type of engagement is a retainer. This is for teams that work fast on dynamically changing priorities. This includes includes ongoing discussion to hone an evolving strategy in response to a dynamic situation, as well as stewardship and commentary on initiatives to implement said strategy. As Every app is designed for behavior change, intentionally or unintentionally, my role here is to make sure you and your team are thinking through the proper questions in the right way to influence user behavior intentionally. Pricing is based on a continuous monthly fee and a day rate for particularly intense months.

It will often be the case that the exploration engagment reveals a distinct project where you would want me in a more involved role. An example of this might be if I need to come up with your onboarding or retention strategy for you. I prefer to fix the price of the project as much as possible, but if there is a high degree of uncertainty in scope, I may introduce a day rate as well.

One type of engagement that I haven't done yet but would like to explore is a series of tailored educational workshops with the dual goal of maximizing your product and facilitating team growth. Learning through doing is the best way to learn how behavioral science and game design insights work in practice. This would follow a general cycle of learning about the company's current challenges, finding the relevant Lenses of behavioral science and game design principles, facilitating a workshop with the team, and then I would review and help hone the ideas to be implemented.