The user believes that the app will help them achieve a goal that they actually have

Expectancy Value Theory

[[Products are fundamentally voluntary]], and Expectancy Value Theory gives us a way to understand which goals people will pursue and what makes them more likely to be successful. This theory is one of the most straightforward ways to [[Make an experience the user wants]]. Translated into app te...

The user has a high expectancy of success in using your software

[[The user believes that they are capable of performing actions within the app]] [[The user believes that their actions in the app lead to goal achievement]] [[The user believes that the app will help them achieve a goal that they actually have]]

The user may have a lack of imagination as to what user goals they can accomplish

[[The user believes that the app will help them achieve a goal that they actually have]], but [[New users do not yet have the vocabulary to understand the app]]. This means they'll often be painfully unaware of all of the goals that they are able to accomplish. The app must communicate clearly t...