Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.


The user may have a lack of imagination as to what user goals they can accomplish

The user believes that the app will help them achieve a goal that they actually have, but New users do not yet have the vocabulary to understand the app. This means they'll often be painfully unaware of all of the goals that they are able to accomplish.

The app must communicate clearly to the user how the app relates to goals that the user already has. This is part of why I recommend products Use a badging system as a method of actionable user research, even if a badging system isn't ultimately implemented.

The user's vocabulary can grow in a few ways (list is not exclusive):