If people are going to do something effortful, they want to know that their effort is going towards their goal.
In the app, this can be communicated through Progress monitoring and feedback systemsProgress monitoring and feedback systems
I’m still working on this one, leave a comment or send me a note on Twitter @RobertHaisfield if you want to see more on this page!
For now, you can browse my thoughts in my public Roam on the subject. https://roamresearch.com/#/app/Rob-Haisfield-Thinking-in-Public/page/0sLXGCc0u
that show how the app is instrumental to goal achievement. It can also be communicated through other UX that shows the user concrete pathways to goal achievement. This is what allows you to Speak to the user with a shared vocabularySpeak to the user with a shared vocabulary
New users do not yet have the vocabulary to understand the app. They understand the product through the lens of their own goals and what's familiar to them. The company will generally have its own goals, like increasing the frequency of engagement. However, we can't just tell people to use the app every day. The user needs to have a reason to do so, articulated in terms of the user's own goals.
When working with clients, I often Use a badging system as a method of actionable user research to...
Many “aha moments” can be encapsulated through this principle.