Rob's Hypertext Notebook

Rob Haisfield

Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.

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    The user believes that they are capable of performing actions within the app

    People are generally more likely to do some behavior if they think they are capable of doing it. I'm not going to sign up for a marathon because I can barely run a mile. I believe I'm capable of giving advice about how to incorporate behavioral science into product design, so I do. See more detail on the page for Self-efficacySelf-efficacy
    Self-efficacy is the belief that you are capable of doing some action, otherwise phrased in here as The user believes that they are capable of performing actions within the app and The user believes that their actions in the app lead to goal achievement.

    Self-efficacy is associated with (Bandura, 1998):

    setting higher standards in relation to goals
    greater effort, persistence, and concentration
    adopting a flexible approach to overcoming problems
    treating errors as learning experienc...