Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.



Website: Fabriq

Case study: Designing for failure states in FabriqDesigning for failure states in Fabriq
Fabriq is a personal relationship management tool that enables users to be intentional about how they prioritize, track, and invest in the people close to users. You can add contacts to your inner, middle, or outer circle, set connection frequencies, and note down important details. While working with them, our focus was on increasing retention. In order for users to gain value out of Fabriq, they must use the app as a means of personally scheduling who to talk to. In my behavioral audit, I t...