Rob's Hypertext Notebook

Rob Haisfield

Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.

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    motivation check

    • definition: A motivation check is a moment where you give a user a choice where what they choose reflects their current level of motivation.
    • According to BJ Fogg, we have motivation wavesmotivation waves
      https://www.youtube.com/watch?v=fqUSjHjIEFg&feature=emb_logo
      . Tie that in with the Fogg Behavior ModelFogg Behavior Model

      author:: BJ Fogg

      This model isn't based on experimental evidence, but is rather a bunch of formalized common-sense assumptions. Use it as a set of rules of thumb that are generally good to follow and don't pretend like it's all the psych you need to make a good product and you'll be fine.
      Not much scientific evidence behind this model specifically, but seems like it’s essentially a formalization of Friction and Fuel/3Bs, positive pressures/negative pressures, etc. with some common sen...       and you find that when people have high motivation, you should ask them to do something big and impactful, because if people are motivated to do more than the task that we ask them to do, it would be a waste for us not to prompt them to do so. On the flip side, if people aren't particularly motivated, we shouldn't ask them to do something hard. This is similar to the premise of difficulty matching
      • If we take the assumptions "If motivation is higher than ability when the user is prompted, they will do the behavior." and its inverse as true, then this means a choice where the user would get a higher return for more effort would reflect a heightened level of motivation.
        • Collecting this information about users is a valuable way to get to know them