Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.


Parameters of onboarding

How much variation is there in user goals within our target population? See: There are individual differences between new users in their initial user goals

How much variation is there in skill levels prior to beginning to use the app? Do their pre-existing mental models support a successful adoption, or do they need to learn/unlearn first? See: People start using an app with different prior skill levels and New users do not yet have the vocabulary to understand the app

To what degree do user goals change over time or remain static? See: User goals change over time and Apps with continued user involvement respond to changing user goals over time

To what degree must skill levels increase over time in order to accomplish changing user goals? See: User skill level increases over time and Continuous onboarding