Behavioral product strategist and gamification designer. If something seems incomplete, it probably is. These are ideas in motion, so I'm iterating on every page as I go.


Satisfy the social contract between the user and the app

This is about optimizing for User Involvement within the context of what the app can do. Designing for user involvement creates a virtuous cycle of usage.

Ask yourself-

  • What is the user expecting us to do for them?
    • What is influencing those expectations?
    • Are those expectations reasonable given our constraints?
  • What are we expecting the user to do with the app?
    • Do the users share those expectations?
    • How might we influence those expectations?
  • How can the app and the user provide each other value so their interests are aligned?

If you’re successful in this and the user understands their role in goal achievement, then the user won’t blame the app when they experienced a Intentionally design for failure states and they are more likely to try again. They’ll recognize what it is they have to do and what it is the app has to do.