Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.


The user believes that they are capable of performing actions within the app

People are generally more likely to do some behavior if they think they are capable of doing it. I'm not going to sign up for a marathon because I can barely run a mile. I believe I'm capable of giving advice about how to incorporate behavioral science into product design, so I do. See more detail on the page for Self-efficacy