Behavioral product strategist and gamification designer. This is my public hypertext notebook, sharing my thinking in motion at various stages of development.
The user believes that they are capable of performing actions within the app
The user believes that their actions in the app lead to goal achievement
The user believes that the app will help them achieve a goal that they actually have
There are individual differences between new users in their initial user goals
Different people come to the app for different reasons, searching for different information about how it relates to their struggles and g...
© Rob Haisfield